Film culture today is the result of a historical process in which movie theatres and film, through economical and ideological lines, became prominent parts of the cultural and social life. This media historic research project focuses on the interaction between the pilarization, the commercial imperative and the concrete film experience. The project works on several crucial items: the exploitation of the movie and image industry vs. the experience, commercial vs. ideological imperatives, top-down vs. bottom-up forces, publicvs. private space and media experience.
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