Archives

Cinema audiences in Philadelphia

The project entails processing and analyzing extant weekly billing sheets from the archive of the Stanley-Warner theater chain at USC. This unparalleled resource has not previously been organized or accessed. The data include information about film programs, film rental costs, and daily box- office reports from 122 theaters in the Philadelphia exchange during 1935-1936. It offers a unique opportunity to study movie offerings and moviegoing and thus to understand more fully the dynamics of distribution and exhibition in what was then the third largest city in the U.S.